About the colours of life

Yellow and gold are colours that are particularly intense in their perception. Two colours that are close together in their luminosity, both radiating warmth – and yet have such different meanings.

The colour yellow stands out for its vibrancy and represents energy, joie de vivre, optimism and creativity. It symbolises sunlight and life. And it is a colour that ensures growth.

Gold, on the other hand, emphasises importance and significance in art and architecture. Its lustre attracts attention. Unlike the colour yellow, which is inspired by the sun and refers to the natural cycle of life and growth, gold stands for the pursuit of something beyond life: eternal beauty, wealth, prestige.

We see these two colours as a reflection and a synonym for how we approach creativity, the city, buildings and their values. With ‘more yellow than gold’, we stand for seeking the creative and uplifting aspects of yellow, not for chasing the shiny and sometimes dazzling façade of gold. For more projects like the Gelber Block, more living space for people and for more optimism.